New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm. From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands.
For their pre-fall collection, (which launched in store Friday 15th January), designer Deanna Didovich has drawn on her Croatian heritage to create a bohemian style that is influenced by folk singing and dancing.
This inspiration is seen in intricate handicraft details which is most notable in the crisp white cotton embroidery, an essential part of a folk dance costume. The peasant style off-shoulder tops reference the cultural influences while the mini-skirts and t-shirting keeps things modern. This season's colour palette is a pretty mix of rose pink, cashmere blue, burnt orange, bottle green and navy complemented by a charming violet floral print.
For more of the collection check out RUBY, but my favourite picks are below.
RUBY - Aloe Blouse $229.00, Teodor Sweater $249.00, Violet Playsuit $269.00, Lila Gown $429.00, Zora
T-shirt Dress $159.00.
For their pre-fall collection, (which launched in store Friday 15th January), designer Deanna Didovich has drawn on her Croatian heritage to create a bohemian style that is influenced by folk singing and dancing.
This inspiration is seen in intricate handicraft details which is most notable in the crisp white cotton embroidery, an essential part of a folk dance costume. The peasant style off-shoulder tops reference the cultural influences while the mini-skirts and t-shirting keeps things modern. This season's colour palette is a pretty mix of rose pink, cashmere blue, burnt orange, bottle green and navy complemented by a charming violet floral print.
For more of the collection check out RUBY, but my favourite picks are below.
RUBY - Aloe Blouse $229.00, Teodor Sweater $249.00, Violet Playsuit $269.00, Lila Gown $429.00, Zora
T-shirt Dress $159.00.
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