But who, or what is Kenzo, some of you may ask? Kenzo Takada was the founder of the Parisian brand, but retired in 1999 to pursue his interest in art. His collections were known throughout the fashion world for colour, fantasy and fun, designs that were often inspired by native dress from around the world.
The present day design duo, Humberto Leon and Carol Lim were appointed in 2011, and have been at the helm ever since. They continued Takada's legacy and today the brand is known for its vibrant print, Tiger logo motif sweatshirts and street influences.
The H&M collaboration is not for everyone, but if you want a piece of fashion history then get in line. That's not to say the collections are too over the top, I could imagine buying a Kenzo Tiger sweatshirt or silk top and pairing it with jeans to play down the brightness of the print.
For more information on the collection, the pieces and prices, stories from the models used in the campaign, (including Chloe Sevigny, Iman and US Rappers), head to the H&M website.